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The supply side reform forced LED display industry by production

Update:2015-12-10 10:46:07

The so-called "new planned economy" era, that is, all production will be carried out in accordance with the consumer demand, the future of every product, in the production of consumers who know it is, and know that the standard is what kind of product. The LED display manufacturers are no longer the price, but who is the first to receive the needs of consumers, and to complete the accuracy of consumer demand. At this point, there will be no inventory, there will not be a vicious competition, the industry is further subdivided, new supply relations are being formed!
November 2015, the central financial and economic leading group meeting, Xi Jinping proposed the supply side reform simple five words, a lot of people are not aware of the weight of these five words, it revealed the signal is very significant, showing the high level of economic judgment and governance ideas appear to adjust.
At present, China's consumer goods supply and demand is facing a structural imbalance that can not be ignored. "Supply and demand dislocation" has become China's economic growth of the biggest obstacle. Excess capacity has become a big burden to restrict China's economic transformation. Overcapacity enterprises will occupy a large number of resources, such as human resources, capital, land and other high costs, constraining the development of new economy.
Xi Jinping said: "in the moderate expansion of aggregate demand at the same time, efforts to strengthen the supply side structural reform, and strive to improve the quality and efficiency of the supply system."
Supply side reform, want to start from the production, supply side. Widespread zombie enterprises has become the national economy on the one hand, the traditional vampire, in the low-end consumer goods serious excess supply, such as LED display products can not digest, prices continued to decline; on the other hand, the insufficient supply of high-quality consumer goods, China crazy shopping spree in overseas residents, also to go to Japan to buy toilet cover.
Then what is the logic behind the deep level of the economy, there are two major activities: production and consumption.
When production and consumption complement each other, complement each other, the whole society will move forward, economic growth. On the contrary, when production and consumption are out of line, one can not keep up with the other side, there will be an economic stagnation, namely: the arrival of the economic crisis.
First look at China's development process, we have experienced: the planned economy, the market economy two stages.
In the planned economy stage, we implemented the "according to plan production, according to the plan"; this time will never happen in the economic crisis, but because everything is a good plan, all of you have nothing to produce enthusiasm, the level of economic development is too low.
Comments: in the market economy stage, we implement the will production, according to the profit distribution; at this time, due to the production of power is open, if a "product" is required, it will be a "production", and will not be limited, so that the same kind of LED display products to produce the competition. And manufacturers in order to pursue profits, expanding production, when the number of products exceeds the consumption demand, the product will be surplus.
According to China's development path, when we have a high degree of productive forces, will enter the Communist stage, then, all the production is orderly, there will be no more LED display products, and will be implemented in accordance with the need to allocate, that is, you need to give you what. So what exactly is the ideal implementation of this?
Let's look at the first stage of the "demand distribution": production of the required. The so-called on-demand production, in fact, is the product of the era of China's post market economy, and we will gradually enter this stage!
In the traditional mode of production, the product is the producer said, consumers only need to buy or not to buy according to their own needs. And the Internet +, industrial 4 as the representative of the production technology innovation, has caused a "consumer relations" of the great liberation, the future consumption relationship is: what consumers need, the producer will have to produce what, this is a process of reverse production. The supply of the whole society has been destroyed and rebuilt.
Internet development to a certain stage, is bound to go into the manufacturing industry and the high degree of integration of the Internet, the birth of C2F (customer to factory, referred to as the plant) model. This is also the essence of industrial 4, industry 4 will be in the future to achieve the interconnection of factories, consumers, products, information data, and ultimately to achieve the interconnection of all things, so as to reconstruct the entire social production mode. , namely, the use of the Internet of things, big data, mobile Internet means, so that the factory to achieve customized production (on-demand production) process, so as to implement from the consumer demand - factory manufacturing - the integration of follow-up services.
C2F model is the integration of the B2C mall site with the mobile social level, the integration of production and marketing mode by the brand and the user through the Internet and technology.
And now most of the factory according to the requirements of production, and no in-depth understanding, statistics, integration, consumer demand. At this time consumer demand, design production, sales service process is separate, production of the only production, do not know consumer demand, manufacturing plant is concerned about the volume and size of the order. And engage in trade and sales of production, can not meet the needs of consumers of small quantities and personalized.
The production according to the estimated product vendors, will inevitably produce inventory and goods, inventory and Yahuo is swallowed profits black hole, also is the commodity price decline is difficult obstacle. And manufacturers will only go to design products according to their own estimates of the demand of the public, do not care about the individual needs of minority, because manufacturing is on a mass scale of victory, the greater the volume, the lower the cost of mold.