In recent years, silan photoelectric LED display price civilian to change gradually, to commercial and civil field penetration, the market requires continuous capacity growth. At present, the biggest market demand also in the wholesale market. At that time, the channels become mohican of various LED manufacturers, has always been taking "tall" line of big companies only dealer sales channels, speed up the layout blue ocean market.

As the LED display market all over the country were launched, the LED display market sales model are also significant changes have taken place: from the LED display manufacturers direct sales model to around the area of local module wholesale sales model. This leads to large quantities of customers nearby transfer, which can get better prices and more secure service. Under this background, the LED display companies from "direct + service" sales model to the "channel + service" marketing strategic transformation, further improve the channels and close to the terminal market.

Good quality can guarantee effective service. Often said that "security without little things", in fact, for the LED display industry, security is no small matter, small when the event. In recent years, due to various reasons, lead to display frequent safety accidents, caused by industry. When the LED display, at the time of the accident is the warning for the LED display industry. Although I always said, LED display industry production technology has entered the mature period, then the technology promotion at the same time, we should pay more attention to the quality of the basic questions? If every time to industrial products quality spot checks, often be detected LED display product is unqualified, after a spate of accidents, the LED display industry because of the negative reports on "headline" for many times, as the LED business enterprise face?

In the 21st century is the era of new economy, new economy essentially belongs to the service economy. The proportion of tangible products to meet consumer demand is decreasing gradually, and the value of the service is becoming more and more important, entered the era of service to win, and the good quality products to make services more persuasive, let more people believe that our service.

LED display "qualitative" four spirit cannot lack

In recent years, Chinese manufacturing is get rid of the traditional image of cheap low-quality, toward the goal of "quality" to build power, the manufacturing powerhouse of logo is the brand construction of manufacturing. According to the practice in our country and international experience, create the brand construction of manufacturing power, cannot leave the value guidance and support of spiritual force.

Throughout all manufacturing brand development present situation, the key problem is lack of spirit of contract in the spirit, the spirit of craftsman, pioneering spirit, a spirit of unity and cooperation, the resulting lack of faith, shortage of talents, backward technology, a series of problems such as organization aging, loss of brand.

1, contract spirit, by the good faith ramming brand

Made in China - China - the process of China's smart, from made in China to created in China is a critical first step. A symbol of China's creation is to form a large number of local independent brands, but at present our country independent brand ownership only about 25%. Long-term since, our country's manufacturing enterprises stronger reliance on foreign technology, patents, brand "to" thinking inertia, which leads to the kinetic energy of the independent brand innovation and imitation technology has become a habit. For further solving similar problems, on the one hand, to encourage manufacturing enterprises to firmly establish the independent brands primarily idea; On the other hand to try to overcome...... mentality demand side. To achieve independence is the premise of brand advocates the spirit of contract.

Western society with honesty to show good faith, through inheritance and carry forward of Judaism, Christianity, have been integrated into the western cultural tradition. In fact, our country traditional honesty culture earlier than the west. More than 2000 years ago, Confucius advocated "and is never late in keeping an appointment", the "word" in the phrase "good" and so on, are confirmed our conception of the traditional culture of integrity. In recent years, influenced by cultural diversity, some values distorted, in good faith without fear and the respect they deserve, contented with a material interest, utilitarianism, less the foundation of the spirit of honest.

As China to create the start of the processing of low level production mode will radically change, instead of the production mode of independent brands. From a certain extent, the spirit of contract is the key of independent brands to enter the market. Without this part, our own brand "here" will not be able to get the international and domestic market. Therefore, we need to foster the spirit, and implement to each link of made in China.

2, artisans spirit: quality cast grinds only

Implement brand made in China mainly has two ways: one is by upgrading to achieve more advanced development of the traditional manufacturing industry, the second is through the important technical innovation has more high-end cutting-edge industry sector. Seiko casting which is inseparable from the manufacturing of this for a long time, is also unable to cross the steps.

From the supply chain process, every link of manufacturing related with spirit. Spirit, in a nutshell is the independent products, especially have formed the product brand and enterprise brand, the concept of the pursuit of excellence. With the rapid economic development, some manufacturers for less investment, short cycle, fast effect brought by the "short, flat, fast" immediate interests, ignoring the product quality of the soul. The resulting consequences are made in China was briefly become the pronoun of churning out, not even the people on this product.

Craftsmen lack of spirit of another result is that lead to enterprise short-lived. By 2012, more than 200 years of life of the world's enterprise, has 3146 in Japan, Germany with 837, the Netherlands has 222, France has 196, and the average life span for the enterprises in our country is only 2.5 years.

To change this phenomenon, we must advocates the spirit of craftsman in the whole society, make it become the core of enterprise culture and the guarantee of product quality. But from the current domestic situation analysis, on the one hand, system design ", "thick academic applications, patent conversion rate is low, the lack of system training for practitioners of professional skills, willingness to work in the manufacturing is not high. Implementation, on the other hand, China make 2025 aims to double duty, both to fill "short board" to pursue, make spirit to reshape the task is particularly hard.

Advocates the spirit of craftsman, need to play to the government, enterprises and the public together, with the spirit of enterprise and personal feeling, sense of honor, a sense of accomplishment, and further produce influence, charisma, practitioners quality products with great concentration for deep drilling, keep improving, make the brand a faith, let wisdom develops acme, become an real expert.

3, pioneering spirit, innovative power to upgrade

Chinese-made 2025 goal is to achieve from the manufacturer to the upgrade of manufacturing power in our country, with the aid of industrial scientific invention, through technological progress, will be invented by technologize, the transition into manufacturing development momentum. The key lies in the initiative. Pioneering spirit, emphasis on innovation, also emphasized.

From concept to practice, pioneering spirit is not only a concept of enterprise development, more important is through continuous innovation to achieve this. In this process, to overcome the enterprise of short-term, amoral behavior, efforts to improve innovation execution. At the same time, the initiative is not a single event, but the overall level of manufacturing industry in our country, needs a series of innovation policy, system, public opinion as a guarantee, and innovative culture as the leading, generate transformational reversed transmission innovation sense of urgency.

4, solidarity and cooperation spirit: to expand collaboration

Chinese manufacturing industry to carry out the strategy of 2025 is a systematic, overall project, need coagulation hearts meet force, play to the spirit of unity and cooperation. In particular, the development of high-end manufacturing to gather high-tech, large data, technical information and interdisciplinary frontier theory innovation, and other important resources, need to the whole society wide attention and joint efforts in many aspects. Alone stragglers, individual operations, not only unable to cope with industry fusion technology of collaborative innovation under the background of the new trend, it is hard to meet the needs of the international competition under the condition of the technological innovation environment.

The micro level, many enterprises consider tend to be exclusive to the system design, excessive emphasis on competitive, and lack of cooperation and win-win mechanism design. The cause of the problem is that often "grew up has been slaughtered sheep", affect the across the enterprise, cross ownership, and even the cross-border technology innovation cooperation smoothly.

In a word, through the carry forward the spirit of the four, enlarge the influence of innovative culture, will push China into manufacturing power, at the same time will also be accelerate the realization of the booster of chinese-made 2025 strategic objectives.

Conclusion:

Do that on the product quality. Winning by quality, make services more reach the designated position, good quality to convince consumers. Product has no innovation is not the most important, basic to control product quality is good, consumers don't pit, don't discredit LED display industry. A serene sky also display industry.