Small spacing LED display again, with careful pace, don't say "hello" to break into the traditional AV big screen manufacturers the established spheres of influence, fight to eat and wear. Looking at once the rough guy, now have become so close Peugeot, AV vendors some at a loss, is welcome, introducing, or refuse, compromise? Once in 2010, LED saved DLP spell wall life, succeeded in using the LED light source belonging to LCD spell wall became strong enough, can be said to be good. But this time, if not to cooperate, but naked land grab. And although all call LED, but obviously not wave before and after. Last time cooperation is LED light source, the LED display. LED display is dominant in outdoor display, occupies the absolute dominance, later again slowly seep into indoor, used in the auditorium, exhibition, hotel, subway and other need to show a sharp picture propaganda, today it was eyeing up to enter the command and control, security monitoring, radio and television, etc. These requirements are very high, fine, complex signal, AV big screen manufacturers rely on site, can not let the AV vendors nervous?

Due to the competition

Benefit from the rapid expansion in rapid economic growth, urbanization construction, also maintained a strong momentum of development, LED display LED manufacturers are also live well. But, as the economy slows, export market space became more crowded, enterprise orders declined, prices continue to decline in the market advocate fundamental key. Many manufacturers in the economic prosperity and expansion of the production line often eat in unsaturated intermittent production, many LED the unordered competition of the enterprise, compounded the deterioration of the situation, many companies were forced to shut down and go, everybody in the "red sea" in suffering, conventional display competition has come to the point where hot water.

In such a market environment, the LED display manufacturers are looking for their own positioning, dig market segment. Some companies want to rely on technological innovation into some areas of the market higher threshold, such as market application of the digital light processing (DLP) in high-end indoor display of the various deficiencies, lianjian, chau Ming and leah DE increases to the LED display technology research and development, small spacing preemption traditional splicing screen markets such as LCD, DLP.

Although this area is also very competitive, but compared with the LED market, or a more moderate, more important is the field also maintained a certain profit margin, therefore, as a break through point of "blue ocean" it is not surprising. So, of course, "crossover" behavior must be moved AV display manufacturers "cake", a LED the prelude to compete with large screen manufacturers also began.

He2 de2 he2 ability to compete with the AV

LED display is a very mature development of products, has been more than 20 years. From the start to display text content is given priority to, then illustrated and dynamic video, is widely used in households inside and outside the advertising, stage performances, exhibition, event, the hotel lobby and other occasions. LED display area is large, high brightness, colorful, easy to assemble, building high space utilization, low maintenance cost advantages. But failed to enter indoor high-end mainstream application is mainly due to the LED display pixel pitch very large particles, a closer look at the picture.

In recent years, with the development of technology, semiconductor technology matures, LED display point spacing smaller and smaller, more and more high resolution. P4 appeared on the market in 2011, full color, P3 and P2.5 LED into the market in 2012, 2013 small spacing LED display is completely released, P2.0, P1.8, P1.5, P1.4 product emerge in endlessly, such as P1.2, P1.0 smaller point spacing of products is also being developed and produced, resolution, refresh rate, gray and so on have been improved.

Now on the market under the P2.5 LED display products are collectively referred to as small spacing. Its biggest advantage is a seamless and display natural color is true. Splicing gap is an important factor to influence visual perception, the indoor mainstream DLP joining together and liquid crystal splicing due to physical properties, flat-fell seam is more or less, the development of the technology can only shrink flat-fell seam, but can't make it disappear. Projection splicing, though physically seamless, fusion zone, this is test manufacturer's technical strength, and regular adjustment is needed to guarantee the effect of blend.

And the characteristics of the LED display screen with a seamless splicing, there is a large plasticity in joining together. Colour is better because the LED color gamut than DLP, LCD image signal of a wider color gamut, can reproduce more color, can more accurately reflect the authenticity of the object. The use of space, the current indoor small spacing LED screen thickness can do 10 to 15 cm, the former after maintenance, complete can stick a wall and stand.

In addition, in terms of color consistency, LED performance is better than DLP joining together. DLP stitching is composed of multiple cells, the differences between each unit, the consistency of the whole panel color and brightness is the place that DLP joining together the most difficult to control, with the increase of using time difference after an adjustment will also change, need to run for a period of time to correct one. Small spacing LED effect is better in terms of consistency, mature point correction technology, the adjustment process is simple, maintenance is convenient.

Through the above we see small spacing LED really have hard power, had the impact on the existing competitive landscape, may enter the high-end applications.

To adapt to the workplace

Small spacing LED to, really caused a certain effect on the big screen market. With the continuous development of technology, the cost of falling, small spacing density LED display the current gradually highlight its advantages, is bringing more applications market space. Small spacing LED has been applied to urban and aerospace control center, command center, TV studio, lounge waiting area, conference room, indoor advertising, cinema, securities finance, education system, and other fields. But domestic manufacturers also need not too nervous, every kinds of products of the range is limited, can't be a winner-take-all all products. Though the LED manufacturer the tentacles extend to the monitoring and production scheduling command center, and some traditional DLP well-known enterprises, such as pioneer, EXV, are involved in small spacing LED products market, but at present the main application field for small spacing LED display device or in a large hall, in the new application in the field of marketing, first of all should positioning in the market competition with large-scale project projector.

However, is beyond belief, small spacing LED screen will eat some traditional DLP and flat stitching of the market. Will there be a disruptive change, actually depends on small spacing of LED display the improvement of the product itself, including LED display high-end manufacturers of peripheral processor and the deepening of the application software technology; LED upstream manufacturers for customer application requirements of technology innovation; The stability of the LED products; On the premise of guarantee quality costs decline further, and so on comprehensive factors.